Happy 100 Millionth Domain .COM!!!

Well it seems to have finally happened everyone, the .COM TLD has reached the 100 million active domain milestone. I estimate this occurred around Feb. 1st, 2012 but I’ll leave it to Verisign, the current registry maintaining the .COM name space, to make it official.

Here’s a few interesting facts related to .com growth:

  • 1985: The first .com domain is registered.
  • 1987: The first milestone is reached – over 100 active .com domains registered!
  • 1994: The second milestone is reached – over 1000 active .com domains registered!
  • 1997: Less than half a million active .com domains are in the DNS.
  • 1999: ICANN starts accrediting multiple registrars; new competition brings more exposure to .COM
  • 2000: Huge growth spurt, more than 10 million new .COMs registered totaling over 21 million.
  • 2006: Another milestone is reached as .COM hits 50 million domains!
  • 2010: The year ends with about 87 million .COMs growing by 314% in a 10 year period.
  • 2012: Huge milestone, .COM reaches 100 million active domains!!!

In its 27 year existence, the .COM TLD has never seen a year over year decline in total active domains. The TLD has grown into a brand of its own with the phrase “dot-com” generally used to refer to virtually anything related to business on the Internet. A number of offshoot industries such as pay-per-click advertising seeing yearly revenue in the tens of billions, and aftermarket premium domain sales averaging more than a 10,000% markup on domain costs, attribute a significant portion of their success to the success of .COM.

What will the next milestone be? Stay tuned, the dot-com show has just begun…

 

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Who is Looking you up?

One fundamental aspect of domain name registration that many people are unfamiliar with is the Whois database. The Whois database is essentially the publicly accessible location where the registration information associated with each and every registered domain name is stored. In order to register a domain name, you (the Registrant) are required to provide a certain amount of personal contact information within the registration process. This information includes your name, your physical address, phone-number, and email address of the contacts associated with your domain. All this information is stored in the publicly accessible Whois database.

To understand the reasons why a Whois database exists, lets look at the history of the Domain Name System (DNS). The DNS originated in the early 1980′s as a system to assist Internet operators with identifying network resources on the Internet by associating the hard to remember IP addresses (i.e. 204.174.223.49) assigned to a computer or network, with easy to remember “Domain” names such as domainpeople.com. Part of the DNS included a “Whois” protocol which associated a series of contact information with a given domain name to assist Internet operators in identifying and contacting other Internet operators that maintained the operations of a network resource on the Internet. The first domain name registered and still active on the Internet was symbolics.com, registered on March 15th, 1985.

The WHOIS protocol has since evolved into a free online service used as a tool for many purposes including checking to verify that a domain name is available for registration, investigating trademark infringements by identifying and contacting the Registrant associated with a domain name, verifying the identities of online merchants to ensure secure financial transactions on the Internet, and tracking the registrant of a domain name that has been used for malicious and/or unlawful activities.

Remember I described the Whois Database as being “publicly accessible”, this means that anyone with an Internet connection can obtain the contact information associated with a domain name registration. This unfortunately enables various misuses of the Whois Database that can lead to annoying if not dangerous outcomes. ICANN (the organization responsible for the management of the DNS) requires all accredited registrars to provide free public access to a web based Whois interface and a standardized TCP port 43 Whois server. Anyone with basic programming skills or access to Whois data parsing software can start collecting and storing the personal contact information associated with registered domain names. Although the use of such automated data mining processes are not allowed according to the standard Whois report disclaimer, there is no system in place to prevent anyone from running such processes. Some of the negative results associated with these types of Whois data mining activities include, email spam, phishing scams, fraud, and identity theft.

Registrars have employed various tactics to limit the success of automated Whois data mining over the years. Common techniques are presenting a “Captcha” image on a web based Whois form, and another is to enforce a maximum number of Whois queries per hour on a Whois server. Unfortunately, neither of these are foolproof. The most reliable method to secure your personal contact information from being harvested through Whois data mining is to use a preventative approach such as a proxy Whois service. Proxy Whois is an additional service that masks personal contact information in the Whois database for a domain name registration. This essentially puts you in control of how your personal contact information is used in the registration process by enabling your contact details to be represented in the public Whois database by a set of proxy contacts that are maintained by the company that provides the service. A reputable proxy Whois provider will include a legal agreement that will protect your interests, ensuring you maintain full legal ownership of the domain registration, and will also obligate the provider to forward any legitimate communications received on your behalf to you.

There is plenty of discussion related to the current state of the Whois protocol which has existed relatively unchanged for over 25 years. Complaints and concerns claiming the current Whois system is antiquated and deficient are increasing. Questions of data accuracy and reliability, accessibility and readability are issues that ICANN has been attempting to address for over 10 years. Some progress has been made in the form of Whois data accuracy, and prohibitions to bulk Whois data distribution, but there’s still a great deal of policy development remaining that relies on community consensus before we’ll see any tangible changes to the old Whois.

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Psst! Wanna buy a TLD?

In the last decade a small handful of new Top Level Domains (TLDs) appeared on the global stage; some with much ado and fanfare and some barely noticed and nearly fading from existence.  In 2001 .INFO was the first new TLD since .COM .NET and .ORG. This was followed by such beauties as .BIZ, .NAME, .PRO, .MOBI, .TEL, .EU, .ASIA, .ME, and most recently the much anticipated .XXX. Each of these releases has been like its own slow Broadway show with no shortage of drama, intrigue or comedy.

In the year 2013 the show show will become more like a carnival circus as hundreds if not thousands of new TLDs will be brought online. What took place for a small number of new TLDs in the last decade will be multiplied a hundredfold and compressed into a few months of activity. Some of the possible new candidates will be names like .London, .ECO, .CANON  or .SHOP. Some names like .WEB will undoubtedly be sought by more than one applicant.

Compared to the deployment of previous TLDs, the next phase of expansion stands to be chaotic. In the past, new TLDs were made generally available to the public. But each of the businesses that apply going forward may have its own agenda and may restrict availability of the name space. So amid the flurry of new domains, the rules of the game will be completely different.

It is hard to guess who will benefit the most from this expansion. Surely, ICANN stands to gain several million in revenue. The new TLD holders will hopefully benefit. There is also much interest to the back end service providers that run the registry systems on behalf of the holder of the TLD. But further down the food chain – for registrars, resellers and registrants – the benefits are less certain.

2012 will be an interesting year as we see who is applying for these TLDs, and what their business objectives will be. At the end of the year it should be clear who will benefit and how.

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